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Grand Hall News

06 June 2023

The serenity already brought along: Event manager develops ideas together with the customers

There she sits, relaxed, answering all the questions. Even though she has only just completed an evening event, the next congress is already just around the corner and preparations for it are in full swing. Nevertheless, Margareta Ferreira takes the time to talk about her job, which for her is first and foremost a vocation. The 45-year-old has been part of the Grand Hall ZOLLVEREIN team since 2019. Here she is responsible for sales.

Margareta Ferreira has already brought her composure with her; after training as a hotel manager, she completed a teaching degree. Only to return to the hospitality industry. Today, she is mainly involved in "planning, organizing and communicating to all sides" at the Grand Hall. "I deal closely with customers and suppliers, I can't imagine a more diverse job." She regularly sits down with the Grand Hall's partner companies - including technicians, stage builders, room designers and caterers.

Everyone is present at the trade meetings

At such "trade meetings," projects are discussed and ideas are fleshed out. "It is important that decision-makers in companies are also on site with us. They want and need to get a picture of how we work and what is possible in the Grand Hall." Often, customers have a vague idea about their event, "but that's about it." The sales team then provides support, presents setups, suggests presenters and live acts, creates mood boards for furniture and decor, and reports on their experiences.

In these situations, the event manager is in her element, just like during the event itself. With one difference: "If everything is well planned, an event runs all by itself," says Ferreira. And if it doesn't? She reflects briefly, "Then we probably did something wrong." She can't recall such a case. "Sure, there are questions in between, but we quickly find a solution together."

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