"No," she says, amused. "I couldn't do that either." She's never had much to do with LEGO building sets as the mother of a grown daughter. Her job lies with other things, especially as, like now at the LEGO event, innovative experiential areas are in focus, from interactive LED flooring to trampolining to dance choreography.

Material quantities

For an event on 4,000 square meters to be so playful, the preparation must be right down to the last detail. The schedule plays an important role here. "We have some logistical challenges here," explains Kerstin Vollmert. Assisting service providers have to be coordinated among themselves and an interim storage facility has to be made available for the quantities of material. The stage builders are also particularly in demand. Because children in particular are supposed to have fun on the event days, accompanying adults take their seats on a grandstand specially installed in the Grand Hall. From there, parents & co. can't join in the fun, but they can join in the excitement.

Unusual workplace is inspiration

"We make sure that everything in the hall is just as the customer wants it," says the Witten native, who headed the events department at the Colosseum in Essen for many years before moving to the Grand Hall. What she particularly likes about her workplace at Zollverein is that she is once again dealing with a magnificent industrial backdrop. And can turn really big wheels in the form of complex orders. Companies and corporations bring very different demands. "The goal is for our customers to walk out of here happy and say: this is exactly how we imagined it."

When the LEGO show starts on 07.10.23 in the Grand Hall, Kerstin Vollmert won't have much time to try her hand at the famous bricks herself. As a direct contact person for all questions that arise around the event, she always has to be ready. She creates free space for herself outside the hot phases. Then she sometimes goes to the movies. With her daughter, for example, who also works in the event industry while studying to be a teacher. The last movie they saw was, how could it be otherwise, "Barbie.